- Led analytics for 5 business units after being promoted, advising leaders on $28M in annual spend.
- Drove forecast accuracy from 71% to 90% by rebuilding demand models across 14 product categories.
- Reduced monthly reporting time by 62% through governed SQL models and automated Tableau refreshes.
- Scaled self-service analytics from 35 to 240 users while maintaining 98% dashboard adoption.
Alex Morgan
Professional Summary
Senior Data Analyst with 6 years of experience turning commercial and operational data into decisions for subscription businesses. Specialises in SQL, Python, Tableau, experimentation, and executive reporting. Improved forecast accuracy by 27% and identified $3.4M in annual revenue opportunities.
Technical Skills
Analysis: SQL, Python, Excel, Statistical Analysis
Visualisation: Tableau, Power BI, Looker
Data Platforms: Snowflake, BigQuery, dbt
Business Methods: Forecasting, Cohort Analysis, A/B Testing
Communication: Executive Reporting, Data Storytelling, Requirements
Professional Experience
- Built 26 executive dashboards that exposed $3.4M in retention and expansion opportunities.
- Automated weekly KPI reporting for 9 teams, eliminating 32 hours of manual work each month.
- Increased experiment velocity by 40% through reusable templates covering 18 A/B tests annually.
- Streamlined data-quality triage, cutting unresolved metric discrepancies from 23 to 4 per quarter.
Projects
Cross-functional retention model prioritising accounts for proactive outreach.
- Launched a churn-risk model with 84% precision across 68,000 active customer records.
- Delivered weekly account signals that improved save-rate performance by 16% in 2 quarters.
Education
Certifications
- Microsoft Certified: Power BI Data Analyst Associate
- Tableau Certified Data Analyst